Hi there! My name is Kaitlyn, and I am an experienced writer, editor, photographer and digital marketer who returned to her alma mater Arizona State University to drive storytelling and social media efforts as assistant director within the Educational Outreach and Student Services strategic marketing team.
Prior to joining ASU, I served as the editor-in-chief of ICONIC LIFE Magazine. I oversaw 12 print issues per year from start to finish, while managing daily article postings on the online publication. In addition to writing, I handled organizing editorial photo shoots, public relations, the brand’s style guide, leading weekly team meetings and updating stories with SEO best practices. Two issues of the magazine that I produced were recognized with editorial awards from the 2023 Eddie’s and Ozzie’s.
I also have extensive experience in social media, with more than six years of managing social media channels for a variety of industries. My first role after graduating from ASU’s Walter Cronkite School of Journalism was at brand management company Reputation.com, where I spent four years managing social accounts for a variety of businesses and was awarded with the “rockstar of the quarter” award.
My other past work experiences were education-focused, include marketing for StrongMind, the parent company for Primavera Online High School, and for Spear Education, the top dental education school in the United States.
Kaitlyn Beickel 